Commercial

EXPERTISE | Services

Commercial arrangements sit at the centre of our clients’ day-to-day operations. We help businesses negotiate and document those arrangements, adapt them when circumstances change and address issues arising in relationships with customers, suppliers, distributors, agents and other counterparties.

Our work ranges from individual strategic contracts to standard documentation used across a business. For multinational clients, we frequently review global and regional templates for use in Turkey and advise on mandatory Turkish law requirements affecting their operation and enforceability.

The practice also extends to consumer-facing businesses. We advise on e-commerce, distance sales, subscription models, advertising and promotions and act in related regulatory and consumer proceedings. Our disputes experience is particularly relevant when advising on risk allocation, termination, governing law and dispute resolution provisions.

Sale and purchase, supply, procurement and manufacturing agreements
Distribution, dealership, agency and franchising arrangements
Services, consultancy, outsourcing, licensing and other business-to-business agreements
Memoranda of understanding, letters of intent, confidentiality agreements and other preliminary documentation
Standard terms and conditions, template agreements and localisation of global or regional contractual documentation
Amendments, renewals, renegotiation and termination of commercial arrangements
Governing law, jurisdiction, arbitration and other dispute resolution provisions in commercial contracts
Consumer contracts, e-commerce, distance sales and subscription models
Advertising, promotions and commercial communications, including proceedings before the Advertising Board and other consumer protection bodies within the Ministry of Trade
Consumer disputes before Consumer Arbitration Committees and consumer courts

Advised a global streaming service on Turkish consumer and subscription law in connection with its launch and migration in Turkey, including terms of use, pre-contractual information, subscription changes and cancellation and refund rights.
Represented a subscription video-on-demand platform in Advertising Board proceedings concerning an ad-supported offering and advises the platform on Consumer Arbitration Committee matters and other consumer escalations.
Advised a German multinational intralogistics company on the preparation of a suite of template contracts and related documentation for use by its Turkish subsidiary.
Assisted a Norwegian multinational supplier of packaging and filling equipment with commercial contracts and ongoing contractual matters relating to its Turkish operations.
Advised a Singaporean multinational air cargo logistics company on a licensing arrangement with a Turkish logistics company concerning airport ground handling services.
Advised a Belgian multinational speciality chemicals manufacturer on an agency agreement with a Turkish chemicals company.